Quality of Content Now Critical to Page Rank

Quality of Content Now Critical to Page Rank

As SEO practices become increasingly more common and search engine algorithms evolve to cope, search engine marketers will have to find ingenious new ways to top the ranks of Google, MSN, Yahoo! and other major search engines for their chosen keywords.  Although, over time, many if not most of these tactics have become undeniable, the quality of content that links to your website and the nature of your business has become increasingly important.

Search engines are relying more and more on the nature of links to your website to determine the quality of your site and its ranking in the search engine results page.  Links pointing to your site are seen by search engines as votes for the quality of your site and the product or service that you provide.  The more outside sites link to your site, the more natural it will appear to the search engines and they will react accordingly to the messages you send your way.

Additional Benefits Of Content September 27, 2009

The uncertain state of the global economy has lead to budget cuts for many traditional and online businesses.  Generally speaking, if you decide to grow your online business and one of the best ways to do it is to increase the number of targeted visitors to your site, it is important to make sure that the quality of the traffic or visitors to your site is extremely high.  This means that part of your quality algorithm is to ensure that the right people are visiting your site.  Exactly how do you achieve this?

Basically, you need to create a quality site that people find interesting and so they will want to link to.  Next you need to produce keyword rich content that people will want to read and therefore link to.  The aim is for the people linking to your site to be interested in your subject matter and have moved into it for sometime.  You can give special emphasis to your own content because the way you arrange your thoughts on your niche and business can cause people to link to you.

Helping The Search Engines

On page SEO is important because many of the search engine algorithms are based on what the internet community thinks about your website.  When you have got your internal linking right, you will have a clear path for the search engines to follow and will make it easier for you to be noticed by the search engines.

Explanation Of Meta Tag

Meta tags concern titles and description. These are supposed to be included in the head section of your website code.  However, because of years of abuse, the search engines now place less emphasis on these tags.

The meta description tag should basically be a description of your website.  This tag is used in the search results for the reason that it gives users a clear idea as to what they are going to find on your site.  The meta tags are not visible to the user, but for the search engine, it is extremely important.

Use The H1 And H2 HTML commands to emphasise your keywords.  You may have to use the H3 HTML command to specifically target your keywords.

You want to use a minimum of 300 words in each of your meta tags.  If you have more than that, it may affect your search rankings.  The H1 and H2 tags are the most powerful, and it is important that you use them to your advantage.  There is a danger that you will stuff them with keywords and make your site look unintelligent and unprofessional.  Remember that a professional is one who knows how to properly use these tools.

Get W3C Compliant Codes

If you are using WordPress, it is worth spending a few minutes on editing your site to ensure that the various plug-ins and themes produced by third parties comply with W3C standards.  Remember, plug-ins that don't comply with W3C will cause your site to be blocked by the search engines.

Search Engines Are Not People

It is humans who run the search engines, not computers.  Search engines are not going to remember your address, or even log you into the site.  If you have an address on your site, you will be in the search engine index.  There is no substitute for good content.  If you think that you are not well placed in the search engine rankings, then you are not using SEO.  Use the meta tags, and meta keywords tags to raise your visibility on the web, and you will be rewarded by search engines.

What You Say

When you want to consumers to click on the link to your website, it is vital that you provide them with the exact words they should use to get to your site.  Search engines rely on HTML syntax, so if you want to ensure that your internal links are correctly displayed in your web pages, you should make sure that all of your links to other pages of your site have their appropriate HTML addresses.

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